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Transforming the world of change
through the centricity of data.

What Do We Do ?

We make business more efficient and effective at change by taking a holistic approach to data, relationships and dependencies.

We use data, metrics, analytics and KPIs to understand BOTH business-as-usual and change initiatives and to drive controls, governance and business strategy.

Our Background

IDE International and PRIMED were born out of the idea the founders arrived at following 20 years of consultancy and delivery across multiple markets and domains in many countries.

We have designed, managed and delivered many large scale complex change programmes and have engineered solutions, processes and organisations to suit customer needs.

We have deep experience and understanding of the tools required to manage these multi-variate complex initiatives.

Through our collective experience and engagements with private and public sector customers, we recognise that business change and transformation initiatives must be driven through data and analytics.  

At the same time, digital innovation is changing the world forever and it is changing at pace. This digital revolution is radically changing the way we interact with one another and how we envision, develop and deliver new and innovative ways to transform our businesses and and make them more effective at what they do.

We help customers bring together a holistic view of their strategy, business, operations and processes to drive insights and to identify opportunities for change. We help customers understand change scenarios and their impacts, resourcing options, and the risks and dependencies that would allow them to make well-informed risk-adjusted decisions and to deliver on their business goals.

We bring our analytical products tools such as PRIMED and our industry experience together to help to companies manage their transformational business initiatives and regulatory processes.

Management Team

Andrew PhotoAndrew Gadd, Chief Executive Officer

Andrew is a leading transformation & change practitioner with over 20 years of delivery experience across multiple disciplines and industries. As one of the founding architects of PRIMED, Andrew has translated the often overcomplicated industry generating disciplines of change, governance and assurance into the game changing PRIMED platform. He continues his passion to evolve PRIMED the platform, advance PRIMED the business and delight his customers.

Ross PhotoRoss Hamilton, Chief Operating Officer

Ross is a hugely experienced business executive with over 20 years of experience in delivering large-scale business transformation programs across financial services and technology. Ross is our platform roadmap conscience, his attention to detail and his unparalleled user experience perspective provides our customers with ‘platform’ confidence.  Ross is also focused on driving our strategic offerings in the global market and leading the North America business.

Nick PhotoNick Price, Director

Nick has a long distinguished career of building and managing resourcing and recruiting firms, and leverages his extensive network of executive relationships to drive strategic sales and partner opportunities.


matt-tedstone-headshotMatthew Tedstone, Commercial Director
An experienced commercial leader, Matt has had a successful career managing start-ups, developing sales strategies, business turnarounds and post-acquisition integrations. Matt is responsible for directing the commercial and channel business of IDE-International in the UK.


Ian PhotoIan Olivia, Finance Director

Ian is a Chartered Accountant with a career long record of helping companies of all sizes manage their finance and accounting functions and has run his own specialised accounting, taxation and business consulting firm for many years.

Our Philosophy


We take a data-driven approach to identifying business opportunities, and to use analytics to derive meaningful insights for client stakeholders.


We take pride in helping businesses adopt initiatives by the removing the emotion out of strategic decision making, and to balance costs with risks and outcomes.


We approach our client’s business, strategy and transformation programs by carefully thinking through the nuances, risks, dependencies and potential challenges and we are careful to ensure that we provide value and insights at the appropriate granularity.


We are focused on delivering business value through a metrics-driven agile and pragmatic approach. We are not prescriptive in the methodology of delivery for clients, nor in the way that people should do their work.


We hold ourselves to the highest personal and professional standards when it comes to interacting with and respecting others, and to helping clients make the right choice for them, not for us.

Get In Touch

For more details on how PRIMED can help you manage your strategic initiatives, regulatory compliance or change programme, please email or contact us.